Effective Date: June 17, 2026
The customer receiving text messages must agree to receive them. A business owner’s agreement to use this application does not substitute for customer consent.
Consent should be tied to the specific business sending the messages. For example, consent to receive repair-status texts from ABC Auto Repair does not automatically apply to another business.
Ask for consent when the customer provides a mobile phone number, such as during appointment scheduling, service intake, account registration, or at the counter.
SMS consent should be optional. A customer should be able to receive normal service even if they decline text messages.
A business may use wording similar to the following on its website, intake form, or customer agreement:
The checkbox should be unchecked by default. The customer should actively choose to check it.
A business may also obtain consent verbally, such as during in-person intake or a phone call. The employee should clearly explain what messages the customer may receive and record the customer’s response.
Businesses should keep a record showing the customer’s mobile phone number, the date and time consent was received, the consent method, and the message purpose.
Customers must be able to stop messages. If a customer replies STOP, do not send additional SMS messages unless the customer later opts in again.
Customers may reply HELP for assistance. Businesses should provide a reasonable way for customers to obtain support.
Each business using SMS features is responsible for following applicable laws, carrier rules, and messaging requirements. This guide provides general information and does not replace legal advice.
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